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The advent of business profiles, insights, advanced metrics, bulk schedulers—these, combined with the platform’s original, unique value proposition (highly visual, immediate and widescale brand exposure) make Instagram a powerful asset for small and local businesses.There’s perhaps no industry for which Instagram is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.Much of the below content is derived from a new social project I’ve taken on at Tapestry Restaurant in Boston. I’ll show you some of the strategies we use, and some of the results we’ve achieved thus far.Restaurant owners: here’s how to hack the ever-loving burrata out of your Instagram profiles, get more followers, and drive hungry people through the door.1.
Court food bloggers (oh so many food bloggers)Instagram Marketing for Benin WhatsApp Number Restaurants BloggerWe’ll start things off with an ostensibly obvious hack – if you can get a food blogger with a large following to post about your restaurant, you’ll get the benefit of a huge amount of brand exposure to an interested foodie audience.But here’s the kicker: however often you’re currently wining, dining, and pork rind-ing food bloggers, you’re not doing it nearly enough. You should start confusing these people for wait staff. They’re easily reachable (most list emails in their bios, but DM is just as effective), anxious to gain more followers (you’ll do this together), and dirt cheap (especially next to the influence they wield).

A lot of bloggers/influencers will charge you quite a bit for their services, but don’t get it twisted—there are more than enough willing to smother their social media platforms with your city-best Neapolitan pizza for the price of…well, your city-best Neapolitan pizza.How big of a following should you be looking for? A good rule of thumb here is 30k-50k followers—these people have mastered the art of .foodporn, have amassed a loyal following because of it, but aren’t so preposterous as to ask for copious amounts of money to make your tagliatelle look sexy (it already was). 50k+ is where things start getting expensive. Although, we shouldn’t generalize.
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