That a marketing automation solution allows

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This figure is not surprising when you consider you to manage your entire marketing strategy from a single tool: centralization of content, forms, landing pages, newsletters, email campaigns, lead nurturing, KPI tracking… Investing in marketing automation is essential to enable marketing to be a real business generator for B2B companies. 86% of marketers consider “ease of use” as the most important criteria when choosing a marketing automation tool.

Findstack One of the common mistakes marketers Phone Number Data make when choosing a marketing automation tool is to choose a tool with too many features, which is often complex to set up and use on a daily basis. Remember: your marketing automation solution must save you time! There is nothing more frustrating than getting a tool and then realizing that it requires the support of an agency or an extra person in the marketing team to manage it… A bad choice of tool can quickly lead to additional costs not foreseen at the beginning.




To avoid unpleasant surprises, take the time to do a benchmark of marketing automation tools to choose the right solution for your needs. 54% of B2B marketers use marketing automation to help them with their content marketing efforts and 75% say that marketing automation helps them better understand the performance of their content. (MarketingProfs) Content creation is one of our top priorities as marketers.