Here are the main KPIs to consider at this stage

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Are the messages you’re sending really relevant to your audience? The total number of contacts: this indicator is fairly obvious, but will allow you to calculate everything that follows as to their engagement and retention. The number of active contacts: an active contact is a contact who has recently interacted with your content (opened or clicked in an email). Tracking your proportion of active contacts helps you know if your campaigns are engaging your contact base.

Inactive contacts, who have not opened an Phone Number Data email in several months, should be reactivated or removed from your database to avoid spamming them and damaging your reputation as a sender. The open and click rates of your emails are indicators of the quality of both your emails and your mailing lists. You can improve these metrics by practicing A/B testing at the beginning of your campaign.




Unsubscribe rate: if it is higher than 1%, you should review the segmentation of your lists. The traffic on your site: logically, you should see traffic peaks with each new campaign The completion rates of your scenarios: this KPI allows you to monitor the quality of your scenarios. If your contacts never reach the end, it means that they drop out along the way and that your scenario can be improved.