customer journey map has identified specific

kosipoy770

He later joined GIG in March 2020. He is in charge of website production direction and upstream design aimed at building effective sites. What is upstream design? Sejima: Upstream design in site production means designing the direction of the site, such as ``What value should the website deliver to whom?'' When designing a website, the client has a certain purpose in mind. If the client does not plan out what information they want to send to whom through their website and how they want to receive it, discrepancies will occur in the screen design and design image. It is important to coordinate the strategic aspects so that you do not think, ``It wasn't supposed to be like this'' after the release. How to use persona design and customer journey? Sejima: I would like to introduce an example from the Mathematics Certification Association, which I was in charge of.

When I received the request, I was told that I wanted to create a media site targeting people who don't like mathematics. The initial goal was ``to increase the number of students taking the Mathematics Test,'' but after developing an upstream Phone Number List design, it eventually became ``a media site that disseminates mathematics information that is useful in daily life.'' I would like to talk about the specific process involved in designing it. This time we are creating a media site, so who to whom What value do you provide? The purpose is to define, propose and produce content measures, and create designs. The upstream design process was as follows. Step 1. Defining the user group (persona) that we want the media to attract.As part of our persona design, we brainstormed ``What kind of people would be interested in mathematics?'' Next, we group the proposed ideas and discuss with the customer which information to prioritize.




In addition, we conducted desk research and interviews to further refine the persona settings. Step 2. Create a customer journey map that provides a bird's-eye view of user behavior and feelings. Design a customer journey map for each persona. We identified user needs by visualizing the persona's movements over time and identifying detailed psychological conditions and objectives in the action phase. Step 3. Define what kind of value can be provided to the user needs mentioned and decide on the concept. Now that the  user needs, we have developed a system for math exams to meet those needs. We will clearly state what kind of value we can provide. Sejima: Persona design and customer journey maps are tools to guide website creation to the goal. Therefore, it is very important to proceed while progressing with a shared understanding within the project about why it is being implemented and how to utilize the customer journey map.