Because it can help create a community of

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Followers where comments can actually lead to further content ideas. Also, the all-important ‘social share’ enables you to find more followers and helps improve your SEO at the same time as a bonus. Video: Video marketing can put a face to your brand. It can also drive awareness and generate sales leads by offering a personal way to engage with potential customers. Plus you can be creative with your videos to attract new audiences and inject personality. Ebooks and resources: Providing more in-depth informational content works in two ways. First, it helps showcase your expertise. Second, you can use it as a lead generation tool with a call to action CTA to contact you to receive a free ebook or whitepaper. Here's an example of a simple image


used on one of our blogs to encourage people to download an ebook. Download ebook CTA example Download ebook CTA example  Stay Curious You should have a number of things in common with your audience. One of the most important things Exit Mobile Number List is curiosity. Obviously, the reason people are seeking out information is to learn, and this learning is often driven by curiosity. As a content creator, you have to remain curious about not only what is happening in the industry but what is happening to your audience. We live in a far more dynamic world where opinions





change at the drop of a hat. Also, social issues continue to be brought to the forefront of the business world. Consider the impact of the #MeToo movement and the challenges that companies face to remain socially and environmentally responsible. You have to continue to research and read every day, so you don’t miss out on any opportunities that might present an idea to create a unique spin on a tired old story your competitors are telling. Subscribe to industry newsletters, follow thought leaders on LinkedIn, and pursue other leads that will provide you with inspiration for the content you create. Staying .