The first step is to define a macro objective

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If we segment in depth we will limit the value of each action, and with this we will be able to make better decisions that do not simply count how many people have chatted, the chat time and other inputs. No! Now chatting has a price, every second that we leave a potential client on hold detracts from their session, each unattended client is a quantifiable loss... and all of this will make up an unstoppable and highly profitable chat sales or advisory team. We see that we are beginning to segment by value, and that is essential to be able to optimize the website on this premise. It is something that is a little outside the SEO strategy, but it will help me to present the next reports, so I thought it would be appropriate to stop for a moment.


Okay, when there are sales it's very easy. What do Special Database we do if we don't sell anything? We will have to be a little more meticulous and use trial/error. Let's take the case of a blog: - How to assign a numerical value to a subscriber if we do not earn money with the blog? … I notice a certain tension in bloggers. I won't make you suffer, let's see how to do it. If we do not monetize the blog it will be impossible to assign a real value, but that does not mean we are limited to creating a strategy of weights and quantifiable objectives that help us improve and significantly boost decision-making regarding the content strategy.





For example gaining subscribers since it is something quite common. If this is our macro objective (the most important), we are going to assign it a maximum value, for example (this will be the only invention of our entire analysis). Now we can create an objective in Google Analytics that is “get a subscriber” on the /thank you-for-subscribing page for example, or on the subscription confirmation page once you click on the required email that subscribers receive. subscribers to determine that they are not robots. The second step is to let the objectives flow, and over time we collect data about how the marketing channels contribute to the achievement of our main objective and, in turn, how those visitors behave internally until said objective is achieved.