How Do You Make SEO and CRO Work Together

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Here’s some of the things we do for CRO on our other website: CRO elements on a website Through techniques like improving user experience, optimizing landing pages, and using compelling call-to-actions (CTAs), CRO is the attempt to answer your user’s intent (i.e., why they even clicked on your page in the first place) and speak to their interests and needs. This influences them to buy your products, message you, or otherwise engage with your website. What Happens When You Combine CRO and SEO? When SEO and CRO are approached separately, their impact is limited. Sure, you might be gaining tons of traffic from your SEO, but if the pages they’re seeing aren’t using the best CRO practices, then you might not see any value from these visitors.

On the flip side, a site optimized for conversion is pretty meaningless if it’s not found by potential customers on Google. Merging SEO and CRO effectively forms a formidable digital marketing powerhouse. SEO strategies become more targeted and purposeful when CY Lists combined with conversion data, while conversion strategies are much more effective when they build on the strengths of a strong SEO foundation. It’s all about ensuring your website isn’t just found, but is also compelling enough to convert those who find it, ensuring that your digital marketing strategy is truly a force to be reckoned with.






So, how do you make sure your website not only ranks well–but also converts your visitors? Here are some key steps to make your SEO and CRO strategies work together effectively: Prioritize User Experience: Always put user experience first in both SEO and CRO. Ease of navigation, site aesthetics, informative content, and site speed are all factors you need to consider for your SEO and CRO strategy. Be Thorough With Your Keyword Analysis: Make sure to understand the search intent behind the keywords you’re targeting. This information should influence not only the content you create (for SEO) but also the language you use on landing pages, calls to action, and product descriptions (for CRO). Test & Optimize: Regularly run A/B tests on different site elements like headlines, CTAs, content, etc.