Customizing Your SEO Strategy to Fit Your Business Model

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You must do everything you can to bring your leads to maturity concretely, you must nourish their thinking to move them forward in the purchasing journey. The idea in fact is to send your leads content with high added value adapted to their level of maturity. As an innovative company, we saw that  of your leads were not ready to buy. Clearly, they are located either in the problem discovery or solution identification phase of the purchasing journey. To convert your leads into customers, you must therefore offer them content that answers the questions they ask in these two phases to bring them to the decision phase.


In this way, you will accelerate their thinking while responding to their desire to think about Mexico Phone Number Data their purchase alone. This practice is the practice of Lead Nurturing. Lead Nurturing is largely facilitated by a Marketing Automation tool that defines the maturity level of your leads and sends the right message to the right person at the right time, all automatically. Marketing Automation allows you to transmit to your salespeople the most mature leads who will succeed in converting them more quickly and more often. Do you want to know more about Marketing Automation? Download our Guide to Marketing Automation for Innovative Businesses!HOW TO ADAPT TO NEW PURCHASING BEHAVIORS IN BB? JANUARY , LEAD GENERATION , INBOUND MARKETING  COMMENTS .





The way your customers shop has changed. Have you changed the way you sell? With the Internet and Social Networks, the buyer has become more independent and wants, as much as possible, to be able to do without contact with a salesperson. You must adapt! Do your salespeople still spend all their time making cold calls to find prospects? Are they still going door to door? Do you still devote a large part of your marketing budget to trade shows or to purchasing contact databases that you bombard with commercial emails? If so, you inevitably realized that those Old School levers no longer responded as well as before .