Rsearch report that Douyin’s in-store

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nearly 60% have opened self-operated takeaway mini programs. The advantage of WeChat mini programs lies in private domain operations, and this time "store delivery" opens more public domain traffic to merchants. The purpose is undoubtedly to attract more merchants to settle in, thereby preparing for subsequent commercialization. . Douyin has already made some achievements in this regard.


For example, Xishan Hot Spring Scenic Area sold 130 million yuan in 3 days on Douyin; Shuihuo Tangquan achieved 400,000 sales through live broadcast for 3 consecutive days, with nearly 1,000 single orders and an ROI of 40+. Meizhou Dongpo Cyprus Mobile Number List  promoted products in the live broadcast room and achieved a sales peak of 5 million in one month. Banghewan Scenic Area uses experts to check in the scenic spots and promote the scenic spots through short videos to gain high exposure for the brand. Of course, this is also due to Douyin's mature experience in traffic operation. It not only has the regular "Douyin+", but also "massive local push.





Focusing on life services. The second half of local life: Douyin and WeChat, decisive battle with Meituan (Guosheng Securities) Guosheng Securities predicts in a GTV may reach 300 billion by 2025, reaching half of Meituan’s. From the perspective of revenue realization, Guosheng Securities estimates that in 2025, Douyin’s in-store advertising and commission income may reach 41.6 and 17.4 billion yuan respectively, and the total revenue will reach 59 billion yuan, which may catch up with Meituan’s in-store hotel sales by then. Travel business income. However, at present, relying on the consumption habits cultivated in the past ten years and the accumulation of merchant resources, Meituan still retains a relatively large advantage in the in-store business.