All tools included in the blog post

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Please note:  are suggested by the authors and not by the CMI editorial team. It is not possible to provide all relevant tools in a space in one post. Please feel free to include additional tools in the comments (from your company or those you have used).home page article marketing How technology content marketers gain trust [Tips and Examples] How technology content marketers gain trust [Tips and Examples] Published: 2020-12-22 Technology-Content-Marketer-Acquisition-TrustIn our technology-driven culture, you might think that technology brands should take it easy when it comes to marketing their products and services.


From self-driving cars to customer service chatbots and smart refrigerators that order groceries to cloud apps that allow global teams to collaborate in real time, technology is the ultimate driver of positive  Special Database change. It pushes the limits of what humans can achieve while at the same time being deeply rooted in everything we do in our daily lives. Few industries offer more universal appeal, both in terms of their potential and current value. Needless to say, today's consumers seem to have an endless desire to stave off FOMO by acquiring the latest gadgets and gizmos the moment they hit the market. This is the kind of demand "problem" that marketers in most industries can only dream of. However, in addition to the benefits of driving cultural evolution, there are also strong industry competition, steep audience learning curves, implementation-related privacy and security issues, and a lot of unpredictability at every stage of the buyer journey.






There are several important marketing challenges. Creating informative and engaging content marketing is a big step in the right direction, but only if it's properly positioned to reach the right audience at the right time and influence their decision-making process. Only in case. And to complicate all of these challenges, buyers themselves are also changing. It's how we search for product advice, who we trust to provide trusted recommendations, and how we filter and evaluate the constant influx of data available to inform our decisions. All of this puts everything in place to marketers, and continuously supports and aligns with customer needs to provide buyers with the useful, valuable content they