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Has COVID- changed our approach to email marketing? Written by Alessandra Farabegoli Share One of the coolest parts of being a Mailchimp partner is that you join a worldwide community of professionals and can exchange opinions, experiences and perspectives with really interesting people. I and a group of colleagues we met through the Partner Program have started a collective content creation project: every month we give each other some themes on which each expresses their opinion, and the resulting "multi-voiced" posts are born that each publishes in their own site.

So this month I revived the English version of my blog with a post on the impact that the Covid- pandemic has had on the way we do email marketing. Here I publish, with the permission of my associates, the Italian translation. Doug De Bosnia and Herzegovina WhatsApp Number nnison, Mary Ann Pfeiffer, Amy Hall, Glenn Edley, Adam Q. Holden-Bache, Emily Ryan, Nick Beuzekamp, ​​and Alessandra Farabegoli “Marketing in general has changed” In this difficult period, however, there are some brands that are earning as much if not more than before, and their problem is not being perceived as greedy or opportunistic.

Email marketing plays an even more important role right now because it is effective, both in terms of costs and results. Many people are starting new businesses and side hustles, so all-in-one marketing platforms like Mailchimp represent an opportunity, especially Mailchimp because a small business can start with the free plan and immediately use a wide range of tools to create an audience and grow your business. Doug Dennison CEO & Co-founder MailNinja “The pandemic has complicated the sector, but has also provided excellent opportunities” I follow several clients who have seasonal businesses, and for them this particular year has upset all their plans.