When you use this, different versions of your content are displayed according...

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With a personal salutation and a personalized subject, the opening rate increases and you encourage your customer to continue buying from you in the future. As part of retargeting, it is also possible to use smart content in the form of dynamic display ads, for example on Google or social ads on Facebook. The banners are displayed according to the individual interests of the customer. In this way, the customer receives products for repurchase or similar products are shown to him.


Smart content in practical implementation with HubSpot We would now like to offer you an initial incentive with which you can establish smart content in your company almost immediately. HubSpot offers the opportunity to do this with its Smart Content modules. The blog, page and email editors are supported, as well as the footer Phone Number modules and the design manager. If you have added a Smart Rule, you can display it in the preview of your page. If you would like to establish smart content at HubSpot in the future , we would be happy to assist you with our HubSpot advice ! 3 golden rules Before you start implementing smart content full of energy, we would like to give you three rules for the success of your dynamic content.





Do not exaggerate! Personalized content can be as intimidating as it is engaging. Your visitor should get the feeling of an all-encompassing service and not of stalking. For example, avoid starting blog posts with a personal salutation. Smart Content is a course, not a tunnel! Offer your visitor the opportunity to discover more content. By thinking in a box, you may be preventing yourself from getting more data from your contacts than what you received when you first filled out a form. There is no ultimate! Every marketing strategy deserves optimization.