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Continue to monitor your company’s health After setting up a dashboard to monitor your company’s health, here are some key performance indicators and data trends you should track. Financial Ratios Use ratios that measure solvency, cash flow, debt load, and inventory turns to monitor your bottom line profit margins. Direct expense trends. Monitor trends to see where you can spread your monthly payments to make them more manageable. Overhead overhead expenses. Watch your costs. Retain your cash flow as much as possible Customer Key Performance Indicators Monitor customer base size Customer retention rates Metrics such as number of repeat customers and average revenue per customer Understand how your sales are progressing When revenue increases Performance indicators will help you determine which sales efforts or Areas of responsibility so your team can refocus their efforts.

Monitoring changes in your target demographic as the crisis progresses and keeping an eye on your competitors and the industry as a whole will also help you make more informed sales and financial decisions. Ask your customers what they really want or need Email Marketing List Listening to your customers during the financial crisis is more important than ever. Asking them what they want and need not only helps you rebalance what you sell but is also the perfect impetus for launching new products and services. Taking action on customer feedback can improve the buying experience, which is especially important during difficult times, and can improve retention rates, which may help you increase your profits.




Reminding salespeople to be a good listener will help them maintain or rebuild their customers' trust and confidence. that can collect and analyze customer data so your sales team can turn it into action. Develop your work from home policy While all this is going on you need to have a work from home policy that describes when employees need to be available, the communication channels they should use, email, video chat and meetings, messaging apps, etc. and the deliverables they are responsible for. . If your salespeople, especially outside salespeople, need to interact face-to-face during a health risk crisis, you may have to stay flexible and get creative.