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rigite2542@artg

And it has a portal where you can post press releases. This is presseportal.de or newsaktuell.de. There's a service where you could put a press release in there. I don't know what it currently costs. At that time the costs were around 700 euros per press release. A press release costs 700 euros. You can then put them in. But as far as I know, this is the only portal that is actually used by journalists. If they don’t know, “What can we write about in certain departments?” Then they get that. They also sometimes subscribe to these topic feeds and so on.


Well, that's the thing, it costs quite a bit, you have to say. But then you Special Data also have an effect, yes? So, better one for 700 euros than 700 for one euro, something like that. That's where you really get the things. The SEO benefit is hardly relevant here, but rather the journalistic benefit. That you can make journalists aware of it. And then of course backlinks can arise from this. So, in that sense, press releases do make sense, but only if you think outside the box and if you really believe that you are doing it in a high-quality portal. And the last point is of course: you also need an important, good, great, interesting story for a journalist. So not: your company increased sales by 30 percent last year, compared to bababa.




Nobody cares, nobody will write a story about it. Instead, look at something that is really interesting in terms of storytelling and where you say, “That could get into the newspaper.” And exactly, there is a lot on our blog on the topic.Of course, your website is best optimized. But even then, you can still learn something from your competitors! Even if your competitors aren't particularly good, a competitor analysis is always worthwhile for SEO. Felix analyzes the opportunity to keep an eye on our customers' competition.