Pay attention to the original meaning

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Take advantage of the situation to pay attention to the story you promote: don’t be too dramatic and be moderately sensational. The target group must be clear, and the promotion of couples and singles cannot be mixed. Reference case: The "Strange Valentine's Day Advertisement" released by Qingyan Camera on Valentine's Day tells users through the love of beauty of single girls that it is good to spend Valentine's Day alone, and pleasing yourself is the most important thing.


Xiaohongshu and Philips jointly planned the "What to Know About Valentine's Day Posts" theme event on Valentine's Day, inviting users to share their sweet stories such as small blessings in love and dating strategies to provide users with more information on Valentine's Day gifts Armenia WhatsApp Number and travel. multiple choice. The Valentine's Day short film shot by Ele.me takes the Blue Knight at work as the main perspective, showing the interaction between delivery boys in various states and Valentine's Day and couples, drawing out various Valentine's Day couple scenes, and cleverly implanting corresponding category. Create a sense of Valentine's Day story with "scenes + characters + products", and interpret the theme of "love brings freshness" with various couples' performances. The Lantern Festival takes advantage of the momentum and direction elements: food, lantern riddles, reunion, and blessings. Directions: Offline product sales can plan activities and give holiday-limited gifts for a certain price; food merchants can launch holiday-limited packaging or attach blessing cards. wait.





of the Lantern Festival, promote scenes such as family reunions and friends meeting, and strengthen the emotional connection with users. Take advantage of the situation and pay attention to the event threshold. Do not set the threshold too high so that most people can participate. With reference to the case study, Juhuasuan planned the theme "Together we are a circle", personified the glutinous rice balls, offered blessings to users through promotional pictures, released multiple pictures of the "Tangyuan family" getting along warmly, and launched a Yuan rush to buy glutinous rice balls. Move users emotionally.