Other brands: FedE, Adidas,

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Harbingers Read also: BB client. How to find out who is in your target group . The Buntownik brand archetype For a rebel, freedom is what counts. Brand Rebel wants a revolution, partly to change the world for the better, but also out of an inner love of anarchy. He despises rules, regulations and conformism that deprive him of freedom and choice. They are constantly fighting, and anger is often their primary driving force. The rebel must be able to become the key to social change. Brand language is loud, often vulgar, and sometimes crude. The brand is happy to


epress its opinion, even if it is not mainstream. He is also willing to speak out on topics that may be scary, uncomfortable or controversial. Eamples from popular culture: Mulan, Wolverine, Arya Stark Brand eample: Netfli - rebellion can be seen in their ads, where Singapore Mobile Number List sarcasm rules. Plus the brand delivers a product that destroys TV channels. Therefore, Netfli gives us a lot of freedom. As an addition, I recommend reading the brand's comments under posts on their social media profiles! Other brands: Virgin, Harley-Davidson Do you want to know how to use a





brand archetype in advertising campaigns Subscribe to our newsletter and learn from the best! Eamples of archetypes in marketing from group  Group  Contentment, belonging Goal: Create a bond . The Kochanek brand archetype I want to create eperiences that build intimacy. The brand wants you to associate it with the intimate moments of your life. However, Brands-Lovers are not only about romance, and they are not eclusively feminine. The lover wants to be desired. Striving for sensual pleasure, attractiveness and magnetism. This brand appeals to the senses. Her message hits on common passions and .