Next, we wanted to see which publishers contribute

darah16204

The most to evergreen content creation. Specifically, we analyzed domains that published at least 10,000 articles in BuzzSumo's database. Title: Social Media Examiner, HBR, and Mindful regularly produce evergreen content Vertical axis: Domain Horizontal axis: Median evergreen content score Among the domains we surveyed, Social Media Examiner , HBR , Mindful , Brain Pickings , and Visual Capitalist publish some of the world's best evergreen content. Although these websites cover different types of content and topics, there are some commonalities. First, these publishers often use content formats that have a strong correlation to the evergreen content mentioned above. Social Media Examiner basically only publishes content in the following two formats. HBR focuses on how-to articles. And Mindful publishes many articles about the "what" and "why" (formats that are highly correlated with evergreen content scores). Second, the content itself is created from scratch so that it retains value over time.

Additionally, articles that cannot be truly evergreen (such as the content published by Social Media Examiner) are designed to be content that can be updated regularly. For example, the Social Media Examiner article below may become outdated information due to changes in LinkedIn's UI. But your core content and Belgium Phone Number Data strategy won't stop working any time soon. This means that this article will only need some minor tweaks and updated screenshots over the next 12 to 18 months. Key takeaway: Publishers with the most evergreen content are characterized by a focus on effective content formats, the types of evergreen content, and the type of content that people will find interesting over time. Topics include. Content about technology, marketing, and health has the highest evergreen content scores. Across multiple industries, which one produces evergreen content most frequently? To answer this question, we analyzed 12 industries. They then categorized the average score of each piece of evergreen content.



The analysis results are shown below. Title: Content about technology, marketing, and health has the highest evergreen content score Vertical axis: Industry and topic Horizontal axis: Average evergreen content score Overall, categories such as digital marketing, content marketing, health, and entertainment tended to have high evergreen content scores. Below is an example of an article with a very high evergreen content score. On the other hand, content about business, finance, and fashion received low evergreen content scores. For those in the content world, this may not be a surprising fact. As I mentioned in the Social Media Examiner section, marketing-related articles are much more likely to be evergreen content (or, with a few tweaks, can be).