標題: Do they purchase on the first visit [打印本頁] 作者: LebanonPhoneDat 時間: 2024-3-13 11:50 標題: Do they purchase on the first visit Tracking Coupon Codes in Google Analytics To begin, you need to make sure that: If the coupon is used on your site, it can be easily collected through Enhanced Ecommerce as a custom dimension. If the coupon is collected in person, ensure that the correct information is logged into your CRM. The purpose of closed-loop is to combine the CRM offline and website online data to tell a cohesive story about the customer journey. Here the coupon can be brought into the CRM and GA via a custom dimension and linked by a common identifier like Client ID. If the coupon is redeemable via a third-party, built-in integration, etc.
your developer or Analytics partner can implement custom tracking to send the data to GA as a custom dimension. Analyzing User Behavior with Coupons Once you track coupon usage on your site via custom dimensions, this is where Lebanon Phone Number Data the real fun begins. You can add this dimension to most reports in GA to see: Which channels were more likely to use coupons? How do the actions of the coupon-using audience differ from that of another audience? What types of content do they interact with more often? Which products do they view more often? or in subsequent visits? Do they spend more than users who don’t use coupons? Are they less likely to return items?
Which coupon codes have the best ROI? There is so much you can learn from coupon usage to strategize marketing efforts by channel, ad copy, and site content. It can truly provide you a new avenue into the mind of your customers and their purchasing and shopping behaviors. Ways to Act On Insights from Coupon Data Based on the questions posed above, here are some ways you can act on this information: Adjust Product Strategies Coupon behavior tracking may show you that this audience is interested in this set of core features vs others. For example, if you have a product with varying tiers like Basic, Business, and Enterprise, you might see that users are interested in Business features but need to use a coupon to afford it.
